Promotional Umbrella

Is a marketing practice that means launching a new product or even a product line under a famous brand name, Umbrella branding is referred to as a marketing practice which involves selling several related products under the name of a single brand, Promotional umbrellas make for an extremely desirable gift. Items that are used daily, such as promotional pens, printed mugs, branded clothing are great, An organization is said to have an umbrella strategy when there is a clear definition of strategic goals, and even the general strategic direction, by the chief executive (or senior management), but the detail of how these goals are to be achieved has yet to be decided