End Cap Display Rack

An end cap is a rack or counter at the end of a store aisle used to display promotional or sale items. Frequent rotation of products displayed on end caps rather than the regular shelves often makes economic sense because they grab customers' attention.In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment.