Gondola Display Racks

A gondola (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.A gondola end is a merchandise display on a shelving unit at the end of an aisle in a retail store and is often thought of as a secondary site to sell products. The gondola end is used for temporary product placement during a promotional period.