Supermarket Display End Rack

An end cap display (or endcap display) refers to merchandise displayed on a shelving unit at the end of an aisle in a retail store. Sometimes called a feature, the end cap is used for temporary product placement during a promotional period.The cooler/freezer section will likely be the last section you reach. But while grocery stores don't often move entire departments, it's not uncommon for them to move products and categories from one aisle to another. This isn't just to annoy their shoppers (although it often does).